The Swiftie Effect
According to an October 2023 survey of US women and men, 26% and 21% respectively self-identified as Taylor Swift fans. Leveraging brand like the ‘Swiftie Effect’ has, shows the power of influencers and their direct economic impact. Read more: statista…
Read MoreSuper Bowl Viewership 2024
Planning to watch Super Bowl LVIII? Over half of the respondents in a survey done in early February are likely to tune in. Viewers of the game and halftime show along with the commercials account for millions in the U.S.…
Read MoreChristmas Price Index
PNC Financial Services provided 2023 costs for gifts of the song ‘The Twelve Days of Christmas.’ Read more: statista (more…)
Read MoreInfluencer Marketing
In 2021, almost 70% of U.S. companies larger than 100 employees were expected to use influencers for marketing purposes. Read more: statista (more…)
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