According to an article by The Nielson Company, the average American spends more than 41 hours each week engaging with content across all devices and screens. More importantly, 67% get their content from devices other than a television.
- 37% via Computer
- 16% via TV Internet
- 8% via Smartphones
- 6% via Tablets
In 2013, marketers are responding to this rising trend by increasing their use of social media by 70%, mobile advertising by 69% and video advertising by 64%. Marketers are moving towards advertising on the smaller screens rather than the big screens.
Just because companies are putting more effort into online advertising, does not mean that they will be spending more. In fact, it is cheaper to advertise online than on television.
According to Nomura Equity Research, a leading financial service group that specializes in Global Research, online advertising is taking market share and driving ad rates down. Because of which, online display advertising is enabling advertisers to reach their target market with less ad budget growth.
Nomura Equity Research advises that with more companies focusing their efforts on online advertising, television ad growth is slowing. The large media corporations will likely feel more pressure to raise the prices they charge TV distributors which will put more pressure on distributors to raise subscribers monthly bills. In the end, it will only increase the percentage of people who view their content on other devices.
As you can see, there is a major impact on advertising which derives from consumer’s media behavior. With Americans spending over 41 hours each week engaging in content, 67% viewing on devices other than a television, marketers are quickly moving towards online advertising.
If you are looking to take advantage of this large consumer base, please feel free to contact me. I will be happy to discuss an online advertising campaign tailored around your business needs.
My goal is to help you achieve online success one step at a time!
Director of Sales, Local Gold