Gold Loyalty

Drive “Top of Mind” Awareness with Quality Content

 

Engage Your Auience to GROW Brand Loyalty

Our Gold Loyalty program is a 100% Done-for-You solution that will help your business stay “Top of Mind” with your audience by distributing HIGH value content to your in house list on a consistent basis.

We built our Gold Loyalty program to help you nurture stronger relationships with your audience while strengthening your brand positioning as the leading expert in your field.  The objective is to successfully deploy 1 to 2 communications every week that are simultaneously distributed across email, blog posts & social media.  These communications consist of a healthy mix of interviews, articles, promotions & TEAM news.

Our Gold Loyalty clients receive a dedicated Marketing Manager who will serve as your primary point of contact & ongoing project coordinator.  We’ll work with your team to establish a calendar based content strategy to insure that we are building your content communications around your seasonal promotions.

Our Gold Loyalty Services include...

 

Monthly Interviews

People buy from people they know, like & trust.  Just sending out generic, run of the mill articles from an article licensing service is NOT going to cut it.  Your audience wants to hear from YOU, in YOUR words!

So, we help you give your audience what they want. 

Your Marketing Manager will conduct a monthly interview with you each and every month.  This doesn’t have to take any longer than 15 minutes, we’ll do all the grunt work.  We’ll send you the custom interview questions ahead of time so that you can edit them as needed.  Once your interview is complete, we’ll have your words transcribed and re-purposed into easy to read email newsletters, blog & social media posts.

 

Broadcast Emails

Our team can manage your in house email list database, deploying your 1 to 2 weekly touches 100% for you.  If you already have an email service provider you are using, we can take over the management of that account or we can set you up with a NEW account.

Sending emails is the easy part.  The hard part is crafting a winning content strategy that genuinely helps your audience make smart decisions while keeping them engaged with your content. 

 

Social Media & Blog posts

Since were creating your custom content 100% for you, we can work to stream that content across not only email, but also your social media & blog posts to maximize the use of your content strategy.

We’ll also develop an inner content linking strategy to use your content to link back to your website to increase your search engine rankings.

 

Press Releases

Once a quarter, our Media Team will craft online “Press Releases” to be distributed across all of the major news outlets across the web.  We’ll custom write unique stories for YOU, including unique pictures to help you build your brand positioning as the leading authority figure for your business within your marketplace.

Two of the companies we use to distribute our press releases include:  PRWeb & PR Newswire.

 

Google Authorship

As part of our Gold Loyalty service, we’ll set up and manage your Google authorship program for you.  
Google authorship plays key role in helping you build brand credibility, trust, and ranking. 

Your Google profile is linked to your website and your profile photo will show in Google search results - setting you apart and standing out from your competition.  Google Authorship and Google Author Rank play an important role is Google’s ranking algorithm.  We put your face to the quality content that your business provides and this will have a positive impact on your business and how your brand is positioned across the web.

 

Team Photos, News & Events

Your Marketing Manager will work with your staff on a one-on-one basis.  Monthly communication of your business’ upcoming team news and events will be reviewed and highlighted in your content marketing.  This is an opportunity for your business to truly connect with your clients and prospects on a personal level. Let your business’ personality and attributes shine through photos and community involvement pieces – again building relationships and great Public Relations!

 

Online Review Requests

Client/patient reviews are a key part to doing business.  Recommendations have a HUGE impact on your bottom line, as 60-80% of potential clients use review sites before making a purchasing decision.  Reviews provide a snapshot (good or bad) of how well your business delivering value out into your marketplace.  The more positive reviews you receive, the more legitimate & successful your business is perceived to be. 

Additionally, Google, Bing, and Yahoo all display reviews next to their local listings and they surely have a role in their algorithms.  Increase your business recommendations through relationship building that our Gold Loyalty service will make easy for you.  Part of our ongoing content strategy includes periodic broadcast email requests to ask your audience to leave your business a high quality review.   From our experience, the best way to increase your reviews is to simply ASK FOR THEM.

 

Goodwill + Holiday Promotions

Everyone loves a good deal.  On top of that, many people also receive a great deal of joy after sharing good deal with others.  Our Gold Loyalty program will help you deploy a monthly goodwill or holiday promotion marketed through email & social media to help you increase your engagement & deadline driven calls to action.

 

Ready to schedule a call?

Our team can help you develop, plan & execute a winning Brand Loyalty strategy.

Click here to schedule a call with us.