U.S. influencer marketing spending jumped from 2.76 billion to 3.69 billion U.S. dollars in 2021. Roughly 60 percent of marketers believed that influencer marketing had a greater return on investment (ROI) than traditional advertising, explaining why more industry professionals focus…

Snapchat, TikTok, Instagram are the top social networks for U.S. teens as of fall 2020 –  in that order, 34%, 29%, 24% respectively. Mobile internet further secures the teen scene applications. To view the interactive graph, visit: statista. (more…)