MOBILE MARKETING

Increase ROI with Mobile Marketing

Is your business utilizing the POWER of Mobile Marketing to drive leads, convert sales & build brand loyalty?  If not, don’t feel bad, this is cutting edge stuff!  Our Local Gold team can help you quickly leverage mobile marketing technology to stay cutting edge while increasing the punching power of your marketing communications.

We’re not talking about mobile ads that you can buy on Google or any regular desktop ad network. We’re specifically referencing two HOT new mobile marketing tools:  Automated SMS Text Messaging & QR Codes

Automated SMS Text Messaging

Automated Text Messaging provides your business with the ability to both send + receive multi-step text messages sent to your audience’s smartphones.  This is a fantastic way to support your marketing arsenal with a NEW, simple way for your audience to opt-in to your list.

For example, let’s say you’re speaking on the stage to a group of 100 people.  95%+ of the audience will have their smart phones within 3 feet of their possession at all times.  Now, during your presentation when their interest level is at an all-time HIGH, you instruct your audience to “text” you to receive some type of free information (your white paper, training videos, consultation, etc.).

This has been tested time and time again by top speakers across the country.  As long as your audience is engaged, you should see a very high response rate, typically north of 70%. 

Once they text you, the technology will automatically start a pre-determined conversation with each user in real time while entering their information into your CRM (Infusionsoft) so you can continue to build & nurture the relationship.

This Automated SMS Text Messaging opt-in strategy works great when placed in videos, radio, TV, direct mail pieces, outdoor display ads + much more.  It’s very cool, unique & cutting edge!
Want to test it out? 


--> Text the keyword “GROW” to 732-410-4284

We’ll send you FREE highlights from our best-selling book, “The Winning Way” that our founder Jonathan H. Graves co-authored with Brian Tracey.

After you text us, our sales system will automatically start an Automated SMS Text Messaging conversation with you, first asking you for your name.  In the next step, we’ll ask you to let us know what email we can send the information to.  The last step we will direct you to where you can schedule a time to chat with Jonathan personally.

Test it out, this mobile marketing technology is AWESOME!

QR Codes

With the rising use of smart phones, QR codes are used to help lift the pulling power of your print ads.
As defined in Wikipedia…

“QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used. 

The QR Code system has become popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, general marketing, and much more”

View Wikipedia definition here

For direct marketing purposes, you’ll want to test incorporating QR codes into your print ads.  Have your QR code bring the user to a mobile optimized landing page that asks them to enter in their information to continue with the next step in the process (free white paper, consultation, etc.).

Once they enter in their information, you follow up with them the same you would as if they opt-in from any other media channel.
Want to test it out? 

Grab your smartphone and scan this QR code…

Note:  Don’t know how to use QR codes?  Don’t worry, it’s super easy!  Just go to your app store on your smartphone and type in “qr code reader” and pick the app with the highest ratings.  They’re FREE.  Then simply open your new app and place the code in the box shown on your screen, it’s that fast!

Once you scan this QR code, you’ll be sent directly to a mobile optimized landing page for you to opt-in to receive FREE highlights from our best-selling book, “The Winning Way,”  the same offer we used in the above SMS example.

After you opt-in, you’ll be entered into our sales system and registered to Jonathan’s email list!

Ready to schedule a call?

Our team can help you develop, plan & execute a winning MOBILE MARKETING strategy. 

Click here to schedule a call with us.