Leading countries based on number of Facebook users as of January 2020
With 2.45 billion monthly active users as of the third quarter of 2019, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that 2.8 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month.
There are over 260 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked fourth in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 180 million, 130 million, and 120 million Facebook users respectively.
Global Facebook usage
With over 2.4 billion monthly active users, Facebook is the most popular social network worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Furthermore, over 90 percent of Facebook ad revenues are coming in via mobile. This correlates with recent data regarding the device usage of Facebook users: As of January 2020, it was found that 98 percent of active Facebook user accounts accessed the platform via mobile phone.
Infographic brought to you by statista.