Search Advertising Is Leading Format
Search Ads is expected to remain the most popular digital format among advertisers, with an expected market share of approximately 40 percent as of 2025. In 2021, global digital video advertising spending was projected to amount to 91.5 billion U.S.…
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Majority of Worldwide Digital Population is On Social Media
There were five billion internet users worldwide, which is 63 percent of the global population in an April 2022 study. Of this total, 4.65 billion were social media users. Read more here: statista. (more…)
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Most Visited Websites Worldwide
Globally, Google has held highest rank as most popular since June 2010 when it surpassed Yahoo. YouTube, ranking second, generated more than 14.34 billion visits in this study of the month of November 2021. Read more here: statista. (more…)
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Mobile Google Ads vs Microsoft Ads
Mobile click share for Google Ads is 74% compared to 30% for Microsoft Advertising (formerly referred to as Bing) in U.S. in the first quarter of 2021. Read more here: statista. (more…)
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