Health & Fitness App Subcategories
Between Jan. and Oct. 2022, workout and fitness apps were the most downloaded health and fitness app subcategories in the US, with a market share of 23.6%; weight loss had approximately 14% of market share; and women’s health had approximately…
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Local Business Reviews
Over 40 percent of U.S. consumers said that they regularly read online reviews of local businesses and only 2 percent said they never read online reviews. Read more here: statista. (more…)
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Influencer Marketing
Instagram leads with 2.23 billion US dollars for 2022 followed by YouTube, TikTok and Facebook as leading platforms for influencer marketing spend. Read more here: statista. (more…)
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Mobile App Reach
The audience reach of popular US smartphone apps as shown in this May 2022 report, has Google and Facebook products with 49 – 72 percent audience reach. Read more here: statista. (more…)
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