Influencer Marketing Rises
U.S. influencer marketing spending jumped from 2.76 billion to 3.69 billion U.S. dollars in 2021. Roughly 60 percent of marketers believed that influencer marketing had a greater return on investment (ROI) than traditional advertising, explaining why more industry professionals focus…
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Most Popular Social Sites For U.S. Teens
Snapchat, TikTok, Instagram are the top social networks for U.S. teens as of fall 2020 – in that order, 34%, 29%, 24% respectively. Mobile internet further secures the teen scene applications. To view the interactive graph, visit: statista. (more…)
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Organic Clicks In Digital Search
More than 68% of 2020 U.S. Google searches were zero-click searches. Of the remaining 32% searches, 29.8% resulted in clicks on organic search results and 1.9% in paid search results. (more…)
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On The Path to Normality
A recent Gallup poll from June 2021 finds that Americans are quickly on the path to resuming many aspects of their lives after 15 months of fear and shut-downs that affected the world. Increasing numbers are evident as we put…
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