U.S. influencer marketing spending jumped from 2.76 billion to 3.69 billion U.S. dollars in 2021. Roughly 60 percent of marketers believed that influencer marketing had a greater return on investment (ROI) than traditional advertising, explaining why more industry professionals focus on influencer partnerships than ever. The photo-sharing app Instagram is the most popular platform for influencer marketing in the U.S. and worldwide alongside YouTube and TikTok. Read more here: statista.
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