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Influencer Marketing Rises

4 years ago
localgold
Digital Marketing, Lead Generation, Market Watch, Social Media

U.S. influencer marketing spending jumped from 2.76 billion to 3.69 billion U.S. dollars in 2021. Roughly 60 percent of marketers believed that influencer marketing had a greater return on investment (ROI) than traditional advertising, explaining why more industry professionals focus on influencer partnerships than ever. The photo-sharing app Instagram is the most popular platform for influencer marketing in the U.S. and worldwide alongside YouTube and TikTok. Read more here: statista.
Infographic brought to you by statista.

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