The Most Popular Messenger Apps Worldwide
In August 2025, What’s App, the chat and communication app owned by Meta, was the most downloaded mobile messenger app worldwide, with over 35 million downloads. Telegram ranked second with over 28 million downloads. Mobile social and communication app Snapchat…
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Reach of Most Popular Smartphone Apps in the U.S.
In February 2025, the YouTube mobile app ranked first with a reach of 76% of mobile audiences in the U.S. followed by Gmail with 68% and Facebook with 67%. Younger users now favor smartphones for entertainment. In early 2024, entertainment…
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Breakdown of U.S. Online Advertising Revenue in 2024
In 2024, online advertising in the United States generated a total revenue of about $260 billion. Roughly 40% of that market was generated through search advertising, followed by display ads with 30% of the market, and video ads with 24%.…
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Influencer Marketing Worldwide Market Size
Influencer marketing is a form of social media marketing that involves endorsements from popular online creators on platforms such as Instagram and TikTok, exposing brands to larger, targeted audiences. In 2025, the global influencer marketing market was estimated to hit…
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