Local Gold - Blog: Marketing & Technology Tips

Social Ads Clickthrough Rate (CTR) 2nd quarter 2020 to 2nd quarter 2021

November 11, 2021

Digital Marketing, Market Watch, Pay-Per-Click Advertising, Social Media

CTR for social networks in the second quarter of 2021 is similar to the corresponding quarter of the previous year. Read more here: statista. *Analysis of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40…

Search Advertising

October 21, 2021

localgold

Digital Marketing, Market Watch, Technology

It’s projected that in 2021, the United States will spend approximately 66.2 billion U.S. dollars for search advertising of over 198 billion total online media advertising spending forecasted. Read more here: statista. (more…)

Artificial Intelligence (AI)

September 30, 2021

localgold

Digital Marketing, Market Watch, Marketing Automation, Technology

Artificial Intelligence (AI) – the simulation of human intelligence processes by machines, especially computer systems – is on the forefront of business verticals. The North American artificial intelligence market, anticipated to be valued at 20 billion U.S. dollars, continues to…

Influencer Marketing Rises

September 8, 2021

localgold

Digital Marketing, Lead Generation, Market Watch, Social Media

U.S. influencer marketing spending jumped from 2.76 billion to 3.69 billion U.S. dollars in 2021. Roughly 60 percent of marketers believed that influencer marketing had a greater return on investment (ROI) than traditional advertising, explaining why more industry professionals focus…

Search Advertising

Artificial Intelligence (AI)

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