Digital Advertising Formats
Search, social media, and banner ads are now the dominant digital marketing formats and will characterize the future of advertising, leaving traditional methods behind. (more…)
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Social Media Platforms
YouTube and Facebook top the social media platforms that U.S. adults used from Jan. 25 – Feb. 8th of this year. According to a recent survey on social media usage in 2021, YouTube has the largest reach among U.S. adults.…
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Instant Messaging Apps See Record Usage
Facebook acquired WhatsApp in 2014 and it reigns as the most popular mobile messaging app worldwide with two billion users a month as of January 2021. As a cheap alternative to operator-based text messaging via SMS, instant messaging is a…
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Money To Join The Top 1%
The United States has the world’s largest population of ultra high net worth individuals with around 180,000 people holding a fortune of $30 million or more in 2020. Entry point is $4.4 million to become UHNWI in USA’s one percent…
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