According to an October 2023 survey of US women and men, 26% and 21% respectively self-identified as Taylor Swift fans. Leveraging brand like the ‘Swiftie Effect’ has, shows the power of influencers and their direct economic impact. Read more: statista…

Planning to watch Super Bowl LVIII? Over half of the respondents in a survey done in early February are likely to tune in. Viewers of the game and halftime show along with the commercials account for millions in the U.S.…

PNC Financial Services provided 2023 costs for gifts of the song ‘The Twelve Days of Christmas.’ Read more: statista (more…)